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Google Ads Campaigns

For the people already searching for what you sell. We build the campaign, optimize it with each week's data and report the number that matters: what each lead costs you.

Free assessment See real results

Is your customer already looking for you?

Google Ads works when the search already exists. If what you sell is something people type into Google, a machine, a service, a spare part, the fight is showing up at the exact moment and turning that click into a quote request. We build that machinery: the right keywords, the ad that wins the click and the page that converts it.

And if your customer does not search Google for what you sell, we tell you on the first call, before you spend a peso on ads.

01

What's included

Keyword research and negative terms
Campaign structure by product or service
Ad copywriting and A/B testing
Landing pages by product group, when the case calls for it
Conversion tracking: calls, forms and WhatsApp
Bid, targeting and search term optimization
Monthly report with cost per lead
Account in your name, with your admin access
02

How we work your campaign

01
Research
Before spending a peso, we pull out the keywords worth fighting for: what your customer types when looking for what you sell, how competitive that search is in your industry and which terms to block so you do not pay for tire kickers. That is where the budget plan comes from.
02
Structure
We build separate campaigns by product or service, each with A and B ad versions so the data decides which one wins. And if the page people land on is not built to convert, we build a landing page for that product group.
03
Tracking
We set up the conversions that are worth money: calls, forms and WhatsApp. Without this, a campaign can look good on clicks while it burns your budget. With this, we trace every peso to the lead it produced.
04
Optimization
Every week we review bids, targeting and search terms: we cut what does not convert and move the budget to what does. It is the boring work nobody sees, and it is the reason your cost per lead drops over the months.
03

What you should know before you advertise

01
The ad spend is yours
You pay it straight to Google, with your account and your card. Our fees are separate: we never mix what the platform charges with what we charge.
02
Leads in weeks
The first conversions arrive within weeks, because here you buy the traffic. Tuning takes longer: we decide each adjustment when there is enough data, not on a hunch.
03
We measure cost per lead
The number we report every month is how many leads came in and what each one cost. Clicks and impressions we hand over if you ask, but that is not the conversation.
Case study · Outdoor design · Monterrey

4,860 conversions, and each one cheaper than the last

DeFibraEs makes custom fiberglass planters and designs green areas for companies and homes. When they came to us they had no campaigns and no ad account: we built everything from scratch, and like every new account, the first conversions cost a fortune. Instead of spending more, we optimized quarter by quarter: we cut what was not converting, pushed what was and cleaned up search terms every time the data was enough to decide.

Cost per conversion came down, and stayed down. More than five years later we still run their account: you do not win here with a brilliant idea, you win by being the one who checks it when everyone else has left it on autopilot.

From scratch
Account built by us
4,860
Conversions to date
+5 years
And we are still working together
I want these numbers in my industry Read the full case study →

Results from real campaigns, published with the client's authorization. They vary by industry, budget, competition and starting point.

04

Frequently asked questions

How much do Google Ads campaigns cost?

They are two separate amounts. Our fees run on a monthly retainer, sized by the fronts we cover. The ad spend is separate and you pay it straight to Google, with your account and your card; how much depends on your industry and how competitive the keyword you are fighting for is.

On the first call, at no cost, we tell you if you are in our range and what ad spend makes sense for your case.

How long until the leads arrive?

The first ones arrive within weeks, because in Google Ads you buy traffic, you do not wait for it. Bringing the cost per lead down takes longer: it happens as the account gathers data and we cut what does not convert.

Our underlying commitment is a measurable increase in leads and sales within six to twelve months, working the full strategy.

Do the account and its history stay in my name?

Yours, from day one. The Google Ads account, the campaign history and the recorded conversions stay with you, with your admin access. If one day you decide to leave, you take everything it learned with you.

Is Google Ads or Meta Ads better for me?

Depends on your customer. If they already search Google for what you sell, Google Ads shows up at the moment of decision. If the need has to be woken up first, Meta Ads puts your brand in front of people who are not looking for you yet. Many of our clients use both: Meta wakes up the demand and Google closes it.

Businessman with a lion's head and headphones taking notes in front of a laptop
Free assessment

Already running ads and not seeing leads?

We start by reviewing your account, not by selling you another one. In the assessment we tell you what is burning budget, what is left to test and whether the problem is the campaign or the page people land on.

Request a review of my account

What would each lead cost you?

Thirty minutes on a call, at no cost. We review your case, and if you already have an account, we audit it. You leave knowing where to start, whether you hire us or not.

Request a free assessment We reply the same business day.