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Services · Meta Ads in Monterrey

Facebook and Instagram advertising

Meta Ads puts your brand in front of your customer while they go about their day: so they discover you, so they do not forget you and so they come back to buy from you. We build the audiences, the ads and the campaigns, and we measure them by the number that matters: what each lead costs you.

Free assessment See how we work

Where does your customer spend the day?

On Facebook and Instagram, where your customer spends a good part of the day. Nobody is searching there: people are watching their friends and their videos, and your ad shows up in the middle. That does more than one job: introducing you to people who do not know you, reminding your market that you are still there and showing up again for whoever visited your site and did not buy. There is a reason big brands advertise here even though everyone knows them: they are not fighting to be discovered, they are fighting to stay present.

In the assessment we tell you which job Meta has in your case: opening market, holding up your brand or closing the undecided. And if your budget goes further on Google Ads, we tell you that too.

01

What's included

Audience strategy: interests, your site visitors and customer lists
Campaigns by objective: leads, messages or sales
Ad design in your brand identity: image, video and carousel
A/B testing of creatives and audiences
Remarketing for whoever saw you and did not buy
Conversion tracking: forms, WhatsApp and Messenger
Monthly report with cost per lead
Accounts in your name: Business Manager, page and pixel
02

How we work your campaign

01
Audiences
Before we upload an ad, we define who it will show to: interests and behaviors that give your buyer away, your site visitors and audiences similar to your best customers. A good ad with the wrong audience reaches nobody who can buy from you; that is why we define the audience first.
02
Creatives
We design the ads in your brand identity: image, video or carousel, with a message you get in one second and with no sound. We upload A and B versions, and the data decides which one stays.
03
Tracking
We install the pixel and set up the conversions that are worth money: forms, WhatsApp and Messenger. We trace every peso to the lead it produced, not to the like.
04
Optimization
Every week we review which creative wore out, which audience burned out and where the budget should move. Ads on Meta get tired; the work is refreshing them before the cost goes up.
03

We also run LinkedIn Ads and TikTok Ads

Meta takes most of the budget because almost everyone is there. But there are businesses where the customer is not on Facebook, and forcing it gets expensive. We run these two platforms with the same method: audiences, creatives, tracking and weekly optimization.

LinkedIn Ads

When you sell to a company, not to a person

It is the only platform where you target by job title, industry and company size. If your buyer is a purchasing director or a plant manager, here you find them at work instead of waiting for them to run into your ad between videos.

The click costs quite a bit more than on Meta. It pays off when a single new customer is worth months of ad spend, which is exactly the case in industrial, machinery, software and professional services.

This is for you if: you sell B2B, your ticket is high and the buying cycle goes through several people.
TikTok Ads

When people get your product by seeing it

Here your ad competes against the content people do want to watch, so a polished commercial does worse than a video that looks like a person made it. What works is showing the product in use, not showing it off.

Reach is still cheap compared to Meta, and the audience stopped being only teenagers. It asks for constant video production: without new material every week, the account fades out on its own.

This is for you if: you sell to the end consumer, your product looks good on video and you can keep up the pace of filming.
04

What you should know before you advertise

01
The ad spend is yours
You pay it straight to Meta, with your account and your card. Our fees are separate: we never mix what the platform charges with what we charge.
02
Here people discover, they do not search
On Meta your ad shows up while people are watching other things, not when they are out looking for you. That is why the creative weighs as much as the audience, and why we report leads: likes we hand over if you ask, but that is not the conversation.
03
Creatives wear out
Even the best ad loses its effect once its audience has seen it several times. That is why the service includes new variants every month: the campaign stays fresh and the cost per lead stays stable.
How we start

Your first weeks with us

Months should not pass between kickoff and the first ad running. So we put the start on a calendar: from week one you know what we are building and when it goes live.

Week 1Tracking and audiences ready
Weeks 2-3Ads live
Month 1First report
I want to start like this
05

Frequently asked questions

How much does advertising on Facebook and Instagram cost?

They are two separate amounts. Our fees run on a monthly retainer, sized by the fronts we cover. The ad spend is separate and you pay it straight to Meta, with your account and your card; how much depends on your audience, your area and how competitive your line of business is.

On the first call, at no cost, we tell you if you are in our range and what ad spend makes sense for your case.

How long until you see results?

The first leads arrive in the first weeks. Meta campaigns learn from data: in the first days the system calibrates who to show your ad to, and the cost per lead improves as it piles up conversions.

Our underlying commitment is a measurable increase in leads and sales within six to twelve months, working the full strategy.

Does Meta Ads work for my type of business?

The useful question is not your line of business, it is what job your brand needs. Meta opens market when people discover your product by seeing it, holds presence when they already know you, and recovers whoever visited your site and did not buy. If people buy what you sell when the need comes up and they go looking for it, that fight is on Google Ads, and many of our clients use both. In the assessment we tell you which combination fits your case.

Do the accounts stay in my name?

Yours, from day one: the Business Manager, the page, the pixel and all its learning history. If one day you decide to leave, you take it all.

Businessman with a lion's head sitting with a coffee, serious
Free assessment

Already running ads and not seeing results?

We start by reviewing your account, not by selling you another one. In the assessment we tell you whether the problem is the audience, the creative or the page you send people to. And if your case is more Google than Meta, we tell you that too.

Request a review of my account

Want people to discover you?

We are a Meta Ads agency in Monterrey and this is what we do every day. Thirty minutes on a call, at no cost: we review your case, and if you already run ads, we audit the account. You leave knowing whether Meta is your field, whether you hire us or not.

Request a free assessment We reply the same business day.